whatwe do

Powered by Syneos Health, our suite of offerings include

B2 Offerings

PR Strategy

PR Strategy

Our teams champion custom, right-sized approaches, balancing the tried-and-true with leading-edge trends.

Product, Data and Milestone Communications

Product, Data and Milestone Communications

We specialize in communicating across an asset’s full life cycle. We’re behind the scenes and on the front lines, ensuring the right information hits decision-makers when it matters most.

Disease Awareness

Disease Awareness

We embed therapeutic area subject matter experts with exhaustive experience spanning social media, events, earned and paid media, influencer and celebrity engagement, and beyond to ensure awareness efforts are resonant and built for maximum impact.

Media Relations

Media Relations

From celebrity media moments to drumming up buzz around underappreciated data, to striking the right balance of earned and paid—our media pros help us thrive in an ever-changing environment.

Advocacy Relations

Advocacy Relations

We believe that patient-rooted work should always listen to and learn from advocacy organizations, and that their experience in fighting for their members is one of the most valuable assets an awareness movement can have.

Influencer and Celebrity Strategy

Influencer and Celebrity Strategy

Searching for the right partner for your campaign, activation or product communications? Our team of influencer pros cover the full continuum of planning, strategy, co-creation, execution and impact measurement. From TikTok campaigns to ultra-visible TV ads to celebrity media days, we’ve done it all—always keeping a pulse on trends to ensure resonance and relevance.

Scientific Storytelling

Scientific Storytelling

Our team of seasoned medical writers, account staff and creative specialists collaborate to produce scientifically accurate, clearly written and illustrated content for brands that builds receptivity to the science, data and value story.

Additional Syneos Health Offerings

Digital and Social Strategy

Digital and Social Strategy

Creating a digital and social experience starts with understanding your audience, not just as patients, caregivers or healthcare professionals, but as people. Through behavioral insights, social listening and Dialogue RoadMAP, our digital group understands the human behind the healthcare and how they are using and navigating the social ecosphere.

Corporate Affairs

Corporate Affairs

Amid both wins and volatility, we help companies inspire and unite key audiences to achieve a shared purpose, position against peers and competitors, and provide a solid reputational foundation. Our experts have mastered the art of executive visibility, change management and transformation communications, and helping enhance and protect company reputation from the inside out.

Reputation Management and Risk Mitigation

Reputation Management and Risk Mitigation

Our team of experts strategize, plan and deploy reputational campaigns that build support among diverse stakeholders and voices that matter, thanks to 360-degree support and robust media machines. We predict, prepare and mitigate before issues become crises.

Value & Access

Value & Access

We harness proven approaches to demonstrating the value of a therapy to the audiences that matter most—with protecting and maximizing access as our north star.

DE&I and Health Equity

DE&I and Health Equity

Steeped in the science of behavior, we deliver an integrated approach that turns positive diversity, equity and inclusion (DE&I) and health equity intentions into potent programs. Our account team expertise is augmented by the Syneos DE&I and Health Equity Advisory Council – an elite group of external consultants ready to provide diverse perspectives and real-world insights.

Social Impact and ESG

Social Impact and ESG

Our environmental, social, and governance (ESG) specialists help companies demonstrate their impact amid rapidly-evolving stakeholder expectations and regulatory requirements. This includes developing focused strategies, targets and processes; launching, evolving and driving momentum for initiatives; engaging stakeholders and sharing progress.

Creative Services

Creative Services

Our diverse team is comprised of designers, presentation and video gurus, web developers, social creators, and limit-pushers who deliver on-brand initiatives by combining craft and insight.

Research and Analytics

Research and Analytics

Our approach is transparent, customized and scalable for every client, with a focus on achieving measurable impact. We employ unique approaches, including our METRIC Model, to help track difficult-to-measure activities like engagement with third parties over time.

B2
By the Numbers

33

% of clients have partnered with B2 for 3+ years

531

influencers engaged

~16

medical meetings attended each year

46

therapeutic areas worked on in past 5 years

74

trusted patient advocacy organization relationships

2/3+

of our client partnerships are SMID companies who trust B2 to help grow their brand

*all data representative of the previous 5 years

What clients are saying

Contact us
at one of our office locations:

New York

200 Vesey Street |
MC: 01-40-001
New York, NY 10281
P: +1 212 845 5600

London

10 Bloomsbury Way London,
United Kingdom, WC1A 2SL
P: +44 20 7632 1800

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our team

We’re always looking for motivated people to join our dynamic, collaborative team.

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