B2’s experience as an agency spans virtually every category in the industry and drives strategic solutions for their clients. With a dynamic and collaborative team in New York, Washington, Los Angeles and London, B2 provides clients with global reach and fully integrated services. Biosector 2 is powered by inVentiv Health, a global professional services organization designed to help the biopharmaceutical industry deliver new drugs and therapies to market.
As a dynamic group of passionate, intelligent individuals we understand your audience and deliver strategic, innovative and impactful solutions. With our no walls and no titles approach, we offer a broad range of expertise and interests at all levels that brings breadth and depth to our work.
SHAUNA KEOUGH Shauna is a senior client lead at B2 NY. She has deep experience in developing strategy and creative execution for key brands on behalf of flagship companies across many fields. Her passion is helping to build brands and marketplaces that resonate with a woman, whether she is a new mom, approaching menopause or dealing with a chronic disease.
LIZ FRANK Liz is a senior client lead at B2 NY. She offers an insightful strategic perspective for pharmaceutical and biotech clients with products throughout their lifecycle. Liz’s expertise encompasses product, pipeline, regulatory and corporate communications, market development, crisis communications, advocacy relations and KOL development.
BATISHA ANSON Batisha is a senior client lead at B2 NY, as well as a founding member of the agency. During her 18 years experience, Batisha has developed and managed global and national communications programs for leading companies. She has led several award-winning public health campaigns and also has extensive expertise in communications readiness and issues management.
FIONA TAVNER Fiona provides senior scientific counsel and strategic leadership at B2 London. With 6 years’ medical communications expertise since moving from academia as a biomedical research scientist, Fiona brings a unique approach to communicating often complex scientific information to different audiences.
KATE PERRY A senior client lead at B2 London and qualified project manager, Kate leads the delivery of global and Europe-wide healthcare communication programs. Kate led the team that delivered an innovative media briefing event which achieved highly commended recognition from Communique in 2013, as well as the team that executed the SABRE Award-winning launch of BOTOX® for chronic migraine in the UK.
AMY LAWRENCE Amy is a senior client lead for B2 London, providing strategic counsel and managing teams. Amy has a great deal of experience working in healthcare environments, facing various challenges and opportunities. She has a unique understanding of client needs and production of highly successful communications campaigns. Amy is a SABRE Award winner who has worked on many well-received initiatives.