Precision Medicine
Feb 23rd, 2015
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Precision Medicine: #trending

Written by: Shauna Keough

Precision medicine seems to be the new health care buzz word and everyone is jumping on the bandwagon – even President Obama. During his recent State of the Union Address, Obama unveiled the Precision Medicine Initiative  -  “a bold new research effort to revolutionize how we improve health and treat disease.” According to a White House […]

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141020_millennial_infographic_photo10SM
Jan 6th, 2015
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Generation Infatuation

Written by: Shauna Keough

At the risk of sounding old, I’m intrigued by the millennial generation – they have been called “Generation Me”; been proclaimed more upbeat than earlier generations; and labeled “Trophy Kids,” worrywarts and technology whiz kids, among other things.  There’s been so much written and talked about with this group, how could you not become interested? […]

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ACA implicationsSM
Nov 13th, 2014
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The Impact of ACA on Healthcare Communications

Written by: Cynthia Isaac, PhD

With the advent of ACA, our healthcare system is starting one of the greatest investments in patient engagement. How is this affecting the way healthcare companies communicate with patients and other stakeholders? And how does this affect our job as communicators? Multichannel approach for millennials It is estimated that approximately 40 million previously uninsured people […]

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