health care consumption
Mar 19th, 2015
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Making the Consumption of Health Care Simpler: It’s the Little Things

Written by: Stephanie Budnick

Marketers and public relations professionals often focus on the product, its features and how it is unique. After reading Fast Company’s “11th Annual Innovation by Design” issue, I started to think about how small changes can differentiate one product from another when communicating and interacting with consumers and health care providers. This includes how we […]

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Media
Mar 11th, 2015
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Pass the Salt: Measuring Media Success Like an Intimate Dinner with Friends

Written by: Alyssa Bleiberg

Would you rather attend a large, lavish function of 200 guests, most of whom you’ve never met while being served subpar food OR enjoy a fabulous dinner with five of your closest friends?  If you are like me, you probably prefer the latter, time spent with the people you know, connect with the most, and […]

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Media Environment
Mar 2nd, 2015
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The media environment is changing. Are we keeping up?

Written by: Cynthia Isaac, PhD

Over the last couple of years, a number of traditional news publishers that have announced layoffs, buyouts and staff cuts, including The New York Times. As veterans like Stuart Elliot and Bill Carter leave the field, we are losing reporters with many decades of hard-won professional experience and insight into their chosen areas of expertise.   […]

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