social roadmapSM
Jul 21st, 2014
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Healthcare Communications & Social Media: A Roadmap

Written by: Sarah Campbell

It’s finally happening. After years of speculating about how and when the highly regulated landscape of healthcare communications would be ready to embrace social media, I’m happy to report that day is dawning. It’s been a long time coming, but with FDA guidance around social media beginning to take shape we’re also seeing clients and […]

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medical mtgsm
Jul 8th, 2014
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Amplifying Your Voice at Medical Congresses

Written by: Alison Frenz

Medical congresses are often associated with doctors and data that only people with medical degrees can understand. As healthcare public relations professionals, our main goal is to make that information more accessible to the public. As such, the media space around these meetings is increasingly crowded year after year, with pharma companies fighting for share […]

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millennial on sofaSM
Jun 26th, 2014
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Empowering a Younger Generation

Written by: Stephanie Budnick

For the first time in more than 60 years, baby boomers are no longer the most-represented age in America. Millennials are. According to the U.S. Census Bureau, there were more 22-year-olds than any other age group in 2012 – followed by 23- and 21-year-olds. The health and healthcare concerns associated with a Boomer-heavy population have […]

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