pharma communications
Jul 1st, 2015
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Adapt or Die: What it Takes to Survive in Pharma

Written by: Liz Frank

Charles Darwin once said, “It is not the strongest of the species that survive, nor the most intelligent, but the one more responsive to change.” This observation is brilliant in its simplicity. It speaks to the underlying primal need we have as humans to adapt to our ever-changing environment. As communications professionals, we’ve been trained […]

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Social Media Mad Men
May 21st, 2015
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The Unexpected Spotlight: Leveraging Social Media to Respond to Organic Pop Culture Mentions

Written by: Alison Frenz

Brands and companies with strong identities are easy targets in pop culture. Saturday Night Live has been known to parody commercials like Boniva. Luxury brands are consistently referenced in Top 40 songs.

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health care consumption
Mar 19th, 2015
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Making the Consumption of Health Care Simpler: It’s the Little Things

Written by: Stephanie Budnick

Marketers and public relations professionals often focus on the product, its features and how it is unique. After reading Fast Company’s “11th Annual Innovation by Design” issue, I started to think about how small changes can differentiate one product from another when communicating and interacting with consumers and health care providers. This includes how we […]

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